The Canadian Bar Association (CBA) has an article by Kevin O’Keefe in their publication, Addendum, on the use of blogs by lawyers.

They discuss how blogs can help develop lawyers to become opinion leaders in their area of practice.

The more the blog has a niche, the more effective it will be as a marketing tool.  Active bloggers are finding up to 80 per cent of their work coming to them through their site.

One hundred years ago, lawyer marketing was all about entering into conversations with opinion leaders, business associates, and the public to spread word of one’s passion, expertise, and care and to further enhance one’s reputation as a trusted authority. Today, it’s still the same – except that the conversation has moved online.