RSS FeedAdviceScene Offers Free Legal Info from Practicing Lawyers
LawIsCool has recently begun a partnership with AdviceScene.com. The site is an online forum that provides resources to both lawyers and members of the lay public.
Founded earlier this year by Nancy Kinney, an entrepreneur with a law background, AdviceScene aims to provide a “fully moderated, social networking community linking lawyers and the public to provide a free and democratic exchange of legal information.”
A key difference between other legal forums and AdviceScene is that AdviceScene provides legal information from actual practicing lawyers; answers don’t come from anonymous sources.
According to Kinney:
“The site offers lawyers a credible method to join the online world of public discussion on legal matters in a manner that conforms to their professional code of ethics.”
The site also assists lawyers that want to contribute legal information online by providing FREE marketing services such as a free lawyer directory, free banner ad, free profile in the monthly newsletter, and soon free website templates, including free search engine optimization (SEO) and hosting.
As an added bonus, AdviceScene Enterprises Inc. donates 5% of gross advertising revenues to pro bono legal services societies.
Social Media in Canadian Politics, and Defamation and Copyright
Omar Ha-Redeye gave a talk on the use of social media in politics, focusing on the Canadian scene, at the Miles S. Nadal Management Centre in the Ernst & Young Tower of the Toronto Dominion Centre.
Issues of copyright, including the use of YouTube, are discussed, as well as social media alternatives to defamation actions.
Why Meta Tags Mattered in Venture Tape v. McGills
Eric Goldman, Associate Professor of Law at Santa Clara University School of Law and Director of the school’s High Tech Law Institute, has a post on a recent American decision involving search engine optimization and meta tags.
The tech/geek types will be scratching their heads now, because they know that meta tags don’t matter that much any more (title and description tags work better).
The court awarded $426,487 in damages, costs and fees to the plaintiff when the defendant used its copyrighted name in an alleged attempt to steal web traffic and customers from them.
Goldman makes two important points:
1) Don’t put third party trademarks in keyword metatags. It’s just not worth it. The marketing payoff is trivial at best, and too many courts are overreacting to the presence of metatags. Here, it cost the defendant 3+ years of profits for their entire business plus another nearly $200k for some SEO tactics that had little chance of helping anyway. That’s a bad business call.
2) If you are defending a lawsuit involving metatags or other technology-mediated uses of trademarks like keyword advertising, you MUST hire an attorney who already understands search engine technologies. As a good acid test, ask your attorney if they know how search engines index keyword metatags. If they don’t know that keyword metatags are irrelevant technologically, drop them immediately. The point is that your attorney will need to explain to the judge why keyword metatags don’t matter from a technological standpoint (like the attorneys apparently did in this case), and if your attorney doesn’t understand the technology, the judge won’t either.
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