RSS FeedTorys LLP Goes Viral on YouTube
This is what I’ve been waiting for.
A major Canadian law firm now has an established YouTube channel, with professionally produced videos using real articling students, sharing their experiences at the firm.
Social media and viral videos are no longer for small firms or solo practices, as this recent move by Torys LLP proves.
This project shows that the firm understands that students want a human face to firms that often appear intimidating. Students appreciate firms that try to meet them half way.
You can check out the Torys LLP videos on their YouTube channel. This video speaks about applying to the firm, featuring recent grads from my school, Adam Banack and Adrienne DiPaolo.
Update
Although Torys LLP produced a social media release for these videos, this entry still ranks much, much higher on Google. On August 6, 2009, it was even above the fold.
