This is what I’ve been waiting for.
A major Canadian law firm now has an established YouTube channel, with professionally produced videos using real articling students, sharing their experiences at the firm.
Social media and viral videos are no longer for small firms or solo practices, as this recent move by Torys LLP proves.
This project shows that the firm understands that students want a human face to firms that often appear intimidating. Students appreciate firms that try to meet them half way.
You can check out the Torys LLP videos on their YouTube channel. This video speaks about applying to the firm, featuring recent grads from my school, Adam Banack and Adrienne DiPaolo.
Update
Although Torys LLP produced a social media release for these videos, this entry still ranks much, much higher on Google. On August 6, 2009, it was even above the fold.
In a decidedly unscientific poll, a couple of colleagues and I did kind of a rolling tally during the American Bar Association Business Law Section Spring Meeting held this past spring in Vancouver, BC. The female Canadian lawyers were markedly better looking and better dressed than their American counterparts. No speculation on which group was smarter or better lawyers. This was kind of an adjunct to our game of “Canadian or American.”
I will also add the the Canadian law firms were wonderful hosts and did a great job in putting on the Spring meeting.
DGB, I’ll admit that appeared to be a total non-sequitur, until I saw this.