Jonathan Fields provides 7 things you don’t want to do if you want to win an argument.  For most advocates, that’s usually an important thing:

1. Don’t Attack
2. Don’t fail to acknowledge and validate another person’s right to believe what they believe
3. Don’t fail to anticipate and address objections
4. Don’t skip building rapport, trust, credibility
5. Don’t forget to to adequate research
6. Don’t shut yourself down to being persuaded yourself
7. Don’t say don’t