Branding Takes on a New Meaning
By: lawiscool · March 19, 2008 · Filed Under Intellectual Property, Marketing/PR in Law, Pop Culture ·
It might be a corporate marketer’s dream.
Millions are already spent on clothing and apparel to increase recognition of a company’s logo or brand.
But some people willingly placing logos on their skin, through tattoos and iron brands.
One that has reached particular infamy is the Google tattoo, apparently from China.
Others have since followed suit.
But what do companies do about protecting their brand from being used without their permission, or in ways they would not approve of?
Can trade mark protections be extended to tattoos?
Can royalties be demanded?
We asked these guys, who appear to be in the know with everything tattoos and otherwise (Warning: site contains very graphic images).
Maybe they have an answer.
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