One of our readers, Dave Burns of Hanson Bridgett in San Francisco, contacted us yesterday and said,

In November, I wrote and directed a short video for the San Francisco law firm Hanson Bridgett, which launched on YouTube today.

I thought your readers might get a kick out of it. It’s a little… different.

We agreed with him; it was different, and a great example of how firms are using social media to promote their businesses.

The video was created as part of a rebranding campaign that included a new logo and renaming of the firm.

In a related press release they said,

The firm looks to harness the power of the Internet and the popularity of web-based media sharing by reaching out to those largely untapped audiences—for the legal world, anyway—through the release, on YouTube, of a two-minute video. The video stars Hanson Bridgett Managing Partner Andrew Giacomini, who is seen banging a bass drum while walking down Market Street in Lederhosen and knee-highs…

[Gotta love the Lederhosen…]

The importance placed on clients and their legal matters notwithstanding, Hanson Bridgett attorneys have the confidence to poke fun at themselves and any notion that the legal industry is stodgy. Indeed, it is this very confidence that is integral to the firm’s reputation among clients and competitors. It’s a contributing factor to Hanson Bridgett’s success at thriving in a legal marketplace where the demise of regional firms is seen nationwide.

You can check it out too: