The Law Accordion (sic) To Hanson Bridgett

By: Law is Cool · March 11, 2008 · Filed Under Humour, Marketing/PR in Law · 2 Comments 

One of our readers, Dave Burns of Hanson Bridgett in San Francisco, contacted us yesterday and said,

In November, I wrote and directed a short video for the San Francisco law firm Hanson Bridgett, which launched on YouTube today.

I thought your readers might get a kick out of it. It’s a little… different.

We agreed with him; it was different, and a great example of how firms are using social media to promote their businesses.

The video was created as part of a rebranding campaign that included a new logo and renaming of the firm.

In a related press release they said,

The firm looks to harness the power of the Internet and the popularity of web-based media sharing by reaching out to those largely untapped audiences—for the legal world, anyway—through the release, on YouTube, of a two-minute video. The video stars Hanson Bridgett Managing Partner Andrew Giacomini, who is seen banging a bass drum while walking down Market Street in Lederhosen and knee-highs…

[Gotta love the Lederhosen...]

The importance placed on clients and their legal matters notwithstanding, Hanson Bridgett attorneys have the confidence to poke fun at themselves and any notion that the legal industry is stodgy. Indeed, it is this very confidence that is integral to the firm’s reputation among clients and competitors. It’s a contributing factor to Hanson Bridgett’s success at thriving in a legal marketplace where the demise of regional firms is seen nationwide.

You can check it out too:

[youtube]http://www.youtube.com/watch?v=6_MF11QYyjk[/youtube]

Comments

2 Responses to “The Law Accordion (sic) To Hanson Bridgett”

  1. Michael Slaughter on March 11th, 2008 4:34 pm

    Great fun! Zydeco mit lederhosen.

    Or as theater folks used to say (appreciatively), “Campy.”

  2. Legal Technology - Web Sites to Get Through the Working Week on April 4th, 2008 10:00 pm

    [...] “News for Nerds. Stuff that matters.” –Carmen Oveissi Field Daylight Forensic & Advisory New York The Law Accordion (sic) To Hanson Bridgett The bass drum player is our managing partner. — Carl Taibl Hanson Bridgett San Francisco [...]

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