That’s what Mitch Kowalski of the Financial Post is calling it.

JD Supra allows users (normally lawyers) to create profiles and upload, not movies, but legal documents and articles.

The intent is to provide a geographic specific database of lawyers that specialize in certain areas of law that can be a resource to the media and consumers.

It gives both an opportunity to preview some of their work, and also find lawyers that have worked on similar cases.

Lawyers are increasing expected to increase their own profile to be considered reputable. We’ll be showcasing a few who have done exactly that in the next few months.

Infamy, or even animosity directed towards specific lawyers, is frequently still good public relations, as there is usually an antagonistic party on the other side of an issue that would consider soliciting their services.

As the saying goes,

Better to be a hated lawyer than an obscure one.

Thanks to Connie Crosby for the heads up.